A chef needs to learn chopping, sautéing, roasting, and grilling. She needs to understand what makes a meal nutritious and how to select dishes that taste well together. She needs to practice separating eggs, making roti, and cutting a perfect carrot flower.Just like you can practice your cooking skills, you can practice writing mini-skills, too.
Learn how to write good sentences— a sparkling sentence is the basic ingredient of good writing.Become more conversational by including questions in your writing.
Study how to choose flavored words; and learn how to avoidbland phrases that make your writing tasteless and yuck.
Compose smooth transitions so readers glide from sentence to sentence, and from paragraph to paragraph.Experiment with your voice by changing punctuation and adding a dynamic rhythm.
Create a mesmerizing flow by outlining or reverse-outlining your content.Practice writing soundbites that linger in your reader’s minds.
Cook up fresh metaphors to make abstract concepts concrete and entertaining.Play with mini-stories to engage your readers.
Practice your basic writing skills like a sushi chef practices filleting fish. Practice more, and writing becomes a joy.
How did you learn how to cook? By watching TV and reading recipe books? Or by practicing in the kitchen?To learn how to write, you must develop the right writing habits:
Put on your chef’s hat, switch off your phone, set a timer for 25 minutes, and do the work.Book time in your calendar for writing; and try writing at the same time each day.
Hold yourself accountable—publish at least one piece of content every week.Apply a structured process to your writing—plan, draft, edit, and format.
Edit your content in several rounds because scintillating content requires careful adjustment of each ingredient.
Nurture a sense of play and experiment with different techniques—start with these creative writing exercises for business content.
Baking a chocolate fudge cake won’t impress guests on a diet. Cooking the most delicious seafood paella is a waste of your effort, if your guest is allergic to prawns and mussels.
With writing it’s the same. Mediocre writing bores your readers to tears. But nourishing content engages, delights, and inspires your readers.
Practice empathy—understanding how you can help your reader is the basic ingredient of nourishing content.Apply the principles of persuasion, so you can inspire your reader to implement your tips and nudge him to buy from you.
Make your advice more practical by demonstrating your tips with lively examples.Make your content memorable by including rich details that breathe life into your arguments.
Borrow authority by including expert quotes and stats.Share tasty nuggets of information by digging deeper into your topic to reveal more specific tips.